Vietnamese Attitudes toward China in the 20th Century

Vietnamese Attitudes toward China in the 20th Century In a recent documentary about the lessons from the life of former Defense Secretary Robert McNamara, McNamara recalls an incident that took place in Vietnam in the 1990s. While visiting Vietnam after relations between the United States and Vietnam began to normalize, McNamara asked the Vietnamese leaders how they had managed to continue the war with the United States for so many years, making huge sacrifices in the process. McNamaras interlocutors told him that the United States had misjudged Vietnamese relations and underestimated Vietnamese nationalism. They told him that whereas the United States considered Vietnamese Communists as pawns of China, Vietnam had been fighting with China for a thousand years (Morris et al.). Saying that Vietnam had been fighting China for a thousand years was, of course, a bit of a stretch, but it was a reflection of a complicated relationship Vietnam has had with China throughout history. The complexity of this relationship especially became visible in the twentieth century when the two countries veered from brotherhood to hostility to cautious cooperation. Vietnamese attitudes toward China in the twentieth century may accurately describe Vietnams overall relationship with China. The attitudes were based on the reality of asymmetric power relations between China and Vietnam. Vietnam honors Chinas superior power politically, economically, and militarily as long as China honorsShow MoreRelatedPol Pot1688 Words   |  7 PagesVietnam, Sihanouk condemned America’s policies; in turn he allowed Viet Cong bases in Cambodia. America in regard to this started ‘Operation Menu’ from 1969, to destroy the Viet Cong bases. When Sihanouk went to visit China on 1970, the CIA deposed him because he allowed North Vietnamese and Viet Cong to have sanctuaries in Cambodia. Sihanouk was replaced by pro-American and anti-Communist Lon Nol. This marked an end of a peaceful era in Cambodia. As soon as Lon Nol gained the power, he ordered theRead MoreAvoiding Misunderstanding in Cross-Cultural Communication1893 Words   |  8 PagesCROSS-CULTURAL MISCOMMUNICATION Abstract International business has been developing fast in the globalization. We can see Chinese businessmen in most of places in the world, from Africa to America, and many 2 foreign companies are investing in China, vise versa. I, a Vietnamese woman, am working for Korea National Oil Corporation (KNOC) in oil and gas field in Vietnam where lots of foreign oil and gas corporations are operating such as KNOC, Halliburton, Schlumberger, BP, and Premier. The world has become flatterRead MoreThe Vietnam War During The 20th Century Essay2391 Words   |  10 PagesVietnam War occurred in the 20th century was the longest war in the American history, aimed to stop the spread of the Communism of South East Asian . The United States had involved in the conflict in Vietnam as the global superpower following it triumph over the Axis forces in the Second World War, but left Vietnam with a mortifying lost, with a high level of casualty . The perennial and most grievous war created long-term aftermath and impacts on most perspectives of the American life from militaryRead MoreVictoria Secret Marketing2485 Words   |  10 Pagesthe common model swimwear. Specially, pro ducts of Victoria Secret swimsuit will be designed in order to comfortable to stature of Asian women. It not only increases attractiveness, self-confidence to wearer, it also keeps the traditional style of Vietnamese women. In fact, swimsuits of Victoria Secret is considered one of the fashionable brand which has an affordable price. Victoria Secret has contributed significantly to disrupt hesitance in presenting female swimsuit in the clothing store, insteadRead More Ethnic Identity and the Maintenance of Heritage Languages Essay3770 Words   |  16 Pagespassed whose purpose was to protect a specific language’s use was the Native American Languages Act of 1990 (Schiffman 263), which stated that protecting Native American languages was the â€Å"policy† of the United States government. From the 19th century onward, English, then, has served as a â€Å"de facto† language of the United States, although no laws in addition to the previously mentioned act have been enacted to protect the rights of speakers of languages other than English. Many researchers haveRead MoreEssay on Microcultures in Canada7105 Words   |  29 Pageslook at Vietnamese, Jewish, and Vegan cultures and compare them to mainstream Canadian culture. The subsequent comparative analysis aims at finding differences in an attempt to better understand and communicate more effectively, by clarifying the common misunderstandings that arise when communicating with different microcultures, whether in business or everyday life. Vietnamese Background/History/Evolution Representing one of the largest non-European sub-cultures in Canada, the Vietnamese communityRead More Analyzing the Effects of Educational Structure of Vietnam on the Greater Society2285 Words   |  10 Pages† - Thà ­ch Nhá º ¥t Há º ¡nh, This quote spoken by Thà ­ch Nhá º ¥t Há º ¡nh, a religious scholar, Buddhist monk and activist from Vietnam represents the aspiration to have a better life that all people seek. This message, while short, concisely represents the attitudes of many individuals coming from impoverished or developing countries. Generally from a sociological perspective, aspiration profoundly influences people to achieve. The Socialist Republic of Vietnam is a Southeast Asian nation on the brinks of socialRead MoreWhy Nations Go To War2542 Words   |  11 Pagesin 1978, its Eleventh Edition with additions came out in 2010. It is built around ten case studies, culminating in the new wars that ushered in the twenty-first century: Iraq, Afghanistan, and the wars between Arabs and Israelis in Gaza and in Lebanon. In the book he analyses the most important military conflicts of the 20th  century: First World War, operation Barbarossa, the Korean War, the Vietnam War, the war in Yugoslavia, the India-Pakistan conflict etc. The distinguishing feature of theRead More The Korean War: A Battle For Global Power Essay3939 Words   |  16 PagesThe Korean War can be thought of as the last major conflict of the 20th century with unified, international fronts. The Communist forces of Russia, China and North Korea were poised to fight the South Korean’s and their American-led allies in the United Nations. On the surface, each side’s reason for their position within the conflict seemed clear. The North Korean forces were poised to spread the word of Communism to the masses, while the South Korean forces were attempting to prevent internationalRead MoreRelationship Between China And The United States4301 Words   |  18 Pagesthe United States in the late 18th century, during the Qing dynasty. The first representatives of the United States went to China in 1784 on a ship named the Empress of China, landing in Canton. Soon afterwards, in 1785 China, three Chinese sailors became stranded in Baltimore. Since these early contacts the relationship between the two nations has expanded as international and political changes came into being. Today, the relationship is multifaceted with China being the United States’ largest creditor

Global Warming And The Greenhouse Gases - 1720 Words

Many people know that global warming is an issue in today’s world because news media and politicians always talk about global warming and the greenhouse gasses. It seems like an issue that is not going to go away, and it is going to stick around for some time. As early as in 2006, Al Gore, the former vice-president of the United States, said that the burning of the fossil fuels was one of the reasons that increased the amount of carbon dioxide, and he said that if carbon dioxide could melt the polar caps and raise sea levels if it was left uncontrolled (Vardiman 1). However, there are also those who do not believe in global warming and thinks that it is a myth. For example, the fourth IPCC assessment report found that the rise in†¦show more content†¦while the temperature variations or anomalies have also been rising since 1860 with observation values higher than model values (Houghton 3). The significance of this is that carbon dioxide, temperature fluctuations, and actual sea level temperature have all been rising, and they have a direct relationship. It shows that this is not a co-incidence. A prediction indicates that if this same trend continues, carbon dioxide will reach to 650 ppm in the year 2100 (Houghton 4). Even with the best care and reduction in carbon dioxide output, the level will still get to 450 ppm in the year 2100. The temperature will rise about 10 degrees Celsius higher if we just let carbon dioxide get to 650 ppm in the year 2100 (Houghton 4). Aside from the increase in greenhouse gasses and the temperature, Dr.Vardiman states that â€Å"if global warming is occurring then hurricane frequency should be on the rise, and polar sea ice should be melting† (Vardiman 2). In this aspect, the data shows that the hurricane frequency has increased 3% in the past 150 years in the Gulf of Alaska, and the Arctic ice has melted 5% in the past 25 years. These datasets from greenhouse gasses, temperature, hurricanes, and ice melts s how that the globe is warming which implies that

Juan Peron Free Essays

Peron in the Advancement and History of Argentina During the 19th century in Argentina, the country advanced through many different historical changes. These changes included changes within their political system, government, and changes that would affect both the laws and the Argentine people all together. During the earlier 19th century, Argentina went through a stage of depression. We will write a custom essay sample on Juan Peron or any similar topic only for you Order Now It wasn’t until the 1930’s that military officials took control of Argentina’s government and things began to change. From this point on, the country of Argentina began to go through major changes and would soon receive the knowledge and leadership style of a man by the name of Juan Peron. Not only would he become the President of Argentina, he would transform Argentina and introduce new documents for the Argentine people; that outlined how to regulate the country and its citizens as well. These documents such as the â€Å"Declaration of Worker’s Rights† would alter the Argentine lifestyle and ultimately change it for the better. When looking back at the beginning, at the time when the economy of Argentina was being transformed; the factor of industrialization had a major impact. Once this took place, there was almost a massive promotion of industries, and within these years the industrial class actually tripled. This was due to the vast majority of European immigrants that Argentina received during this time, a time in which Argentina became known as â€Å"then nation of immigrants†. These immigrants and a couple of Argentine rural families began to relocate themselves within Argentina’s capital city of Buenos Aires. After Argentina began to slowly get back on its feet, the power of Juan Peron was discovered. Peron had probably one of the biggest impacts in Argentina when reviewing documents and history he put into order. Peron was a military colonial in Argentina, until he was named the Minister of Labor within the new government. While he carried this title, Peron did what he could to help improve the labor relations as much as possible. He started off doing this by, elaborating a vision of industrializing through social justice. Once throwing this idea out there, he began to create a close relationship between himself and the workers. Peron put it in his best interest to create laws that would help support these workers. By 1943-1944, Peron was officially passing laws in order to protect workers and also in an effort to create a multi-class alliance. These laws included paying workers more in order to live a standard lifestyle. All-in-all a change like this would allow workers to have enough funds in order to consume more. Therefore, putting money back into Argentina; would overall raise the economy to a higher level. These minor changes were just a start to what Peron would do for Argentina. Since Juan Peron was becoming more and more popular with the Argentine people, the military in control of Argentina began to feel threatened due to his success. In October of 1945, the Argentine military put Peron in jail. Although this did happen, it would not be the end of Juan Peron. A mass amount of workers protested the release of Peron and made his unjust confinement a huge issue. The military then released Peron, and in 1946 he then became the President of Argentina. Once elected President, Peron created the â€Å"Partido Unico de la Revolucion, also known as Peronism. He began to pursue policies aimed at empowering the working class, and expanding the amount of unionized workers. Peron also created a nationalistic view that would go against the Oligards (leading families that rules and controlled the economy of Argentina). This was seen as a good thing, since the Oligards were corrupt and responsible for the weakness of the nation in the past. When gathering information it is quite clear that Juan Peron had a major impact on Argentina. He began to nationalize banks and railroads, and continue to improve the rights of the working class. Although he was seen as a positive and influential figure, Peron did in fact lose the interest in some. After 1955, Peron actually insulted the Catholic Church and made divorce legal. He also took the education system out of their hands and put it within government control. This stunt gave the military a reason to push Peron out of power, and exiled him, stripping the president title. A couple of years later Peron returned and got reelected as President. This was seen as a must since the needs of the Argentine people decreased after his banishment, and Argentina was not that well. This was put in place until his death in 1974. As stated before, Juan Peron had a good run as President, and created many influential documents, such as â€Å"The Declaration of Workers Rights†. This document was proclaimed in public on the 24th of February, 1947. It introduced many rights that can be compared to Canada’s Charter Rights we have in place today. Before Peron, Argentina did not have set rules and laws in order to protect and better the life style of the working man. Peron gave the Argentine people the right to work and have such things as social security. This entailed an individual’s rights to be protected in case of disability. He gave them the ability to work at a rate that would support a lifestyle and the right to be in a better economic situation. This included the right to a fair wage, and the right to well-being. Employers now had the duty to train employees and create working conditions that reciprocated respect in the productive relationship of their workers. The Workers Rights was seen as one of Peron’s strongest platforms, and one that the Argentine people would remember him by in the past and present. When looking at the time period before Juan Peron, there were no such documents to help better the working class of the Argentine people. He created such an improvement within their government and legal system that would be remembered forever. At the turn of the 20th century, Argentina became quite wealthy and well established. The work in the past years in order to get to this rank now, took a lot of change and change in leadership style. Peron is seen as one of the main leader in populism, and his style was a success. All-in-all Juan Peron is seen as an important historical figure within Argentina. There are many factors that have helped Peron achieve his many goals and one important one is his leadership style. When you think of Peron’s style of leadership, you think of â€Å"the people’s party† (populism). Populism is seen as a way in leading with the citizen’s best interests in mind. Populism assumes an emotionally charged relation between the leader and the people who follow him. It can obscure class rule and inequality. When having the best interests of the Argentine people in mind, Juan Peron would automatically win the hearts of these citizens. It is the reason he was seen as such a good leader and a man who changed the ways of Argentina, specifically its working force. He has done a lot such as altering the way in leadership, creating laws and rules that would create an overall happy working class and finally improving Argentina’s economy once and for all. Peron is a legitimate hero for the working class of Argentina and is the man who would create the outline for populist leaders to follow. From all the populist leaders such as Brazil’s Getulio Vargas, and Mexico’s Lazaro Cardenas, I believe Juan Peron had the biggest impact therefore named the official figure or image of populism itself. Through struggles and issues with the military, Juan Peron overcame everything achieved his goals and improved not only the history but the country of Argentina itself. 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Ode on a grecian urn by John Keats review Essay Example For Students

Ode on a grecian urn by John Keats review Essay For the first time the speaker almost seems to relent on the perfection of never changing and, addressing the town directly, seems to hold real and generous feeling that it will always be desolate. For ever more in line 38 now refers to emptiness. It is as if the vivid, fresh mood of stanza three has been reversed. The speakers interaction with the urn ends, however, as being frozen, it can offer no more answers and there is nothing more that it can reveal. In stanza five, the speaker takes a step backwards and considers the urn in its entirety as an inanimate object and not in terms of the scenes on it. We are again reminded of the frailty of the human condition in line 46 with When old age shall this generation waste and that the urn is safe from the ravages of time and human history. It will remain a friend to man and finally comes the message that the urn has for us. The speaker has questioned the urn for four stanzas and the reply of Beauty is truth, truth beauty answers none of the questions which have been posed. It tells us nothing about the individual features on the urn and seems to come from what the urn actually is. It is an object of beauty that the speaker has experienced. If we take it that the final two lines are spoken solely by the urn (although this has long been a topic of debate) it is as if the urn is saying that the speaker has been asking all the wrong questions. The final paradox of the poem is that whilst maintaining its silence, the urn as still spoken and partially answered some questions although its response is not necessarily what was expected. Despite the happy, happy tone of some parts of Ode On A Grecian urn, it is hard not to feel sadness for the joy that is only be anticipated and never actually felt. By being preserved from the passage of time, the characters on the urn are also trapped by it, never being able to reach for new joys in the future. Preservation from time forbids growth which is a key element to life itself. The themes of struggle between staying constant and changing, of joy leading to sadness, are echoed throughout Keats odes. In the final stanza of Ode On Melancholy, Keats views pleasure and pain as inextricably linked: She dwells with Beauty Beauty that must die; And Joy, whose hand is ever at his lips Bidding adieu; and aching Pleasure nigh. Turning to Poison while the bee-mouth sips: Beauty must die, joy is fleeting and the flower of pleasure will turn to poison. This seems to echo the sadness found in Grecian Urn. It is as if the joy of anticipation is overshadowed by the anticipation of the sadness which is sure to follow. In Grecian Urn, time always brings decay; here pleasure always leads to sorrow. These struggles however seem to become reconciled in Ode To Autumn. If the struggle with the urns preservation was symbolic of Keats own struggle to evade death, his overall feeling seems to have mellowed in his ode to autumn. The selection of this particular season implicitly takes up the themes of temporality, mortality and change but whereas the urns perfection lay in being immune to the passage of time, autumns seems to be that it embraces it. Despite the impending coldness and desolation of winter, autumn is a time of plenty and warmth in this ode. In the urn, the speaker found joy in it staying spring forever, but now autumn is told not to think of the songs of spring but to recognize the music it has of its own. .u9f45a9552d06d4b0b8be5ae5428f118f , .u9f45a9552d06d4b0b8be5ae5428f118f .postImageUrl , .u9f45a9552d06d4b0b8be5ae5428f118f .centered-text-area { min-height: 80px; position: relative; } .u9f45a9552d06d4b0b8be5ae5428f118f , .u9f45a9552d06d4b0b8be5ae5428f118f:hover , .u9f45a9552d06d4b0b8be5ae5428f118f:visited , .u9f45a9552d06d4b0b8be5ae5428f118f:active { border:0!important; } .u9f45a9552d06d4b0b8be5ae5428f118f .clearfix:after { content: ""; display: table; clear: both; } .u9f45a9552d06d4b0b8be5ae5428f118f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u9f45a9552d06d4b0b8be5ae5428f118f:active , .u9f45a9552d06d4b0b8be5ae5428f118f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u9f45a9552d06d4b0b8be5ae5428f118f .centered-text-area { width: 100%; position: relative ; } .u9f45a9552d06d4b0b8be5ae5428f118f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u9f45a9552d06d4b0b8be5ae5428f118f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u9f45a9552d06d4b0b8be5ae5428f118f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u9f45a9552d06d4b0b8be5ae5428f118f:hover .ctaButton { background-color: #34495E!important; } .u9f45a9552d06d4b0b8be5ae5428f118f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u9f45a9552d06d4b0b8be5ae5428f118f .u9f45a9552d06d4b0b8be5ae5428f118f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u9f45a9552d06d4b0b8be5ae5428f118f:after { content: ""; display: block; clear: both; } READ: Horses And How They Grow EssayNot only has time not damaged the beauty of nature, it has actually allowed more beauty to develop, beauty which could not be possible within the limitations of the urn. Even the understated sense of inevitable loss in the final line does no seem tragic as the birds will return as the seasonal cycle continues. Instead of joy always leading to sorrow, sorrow will now lead to joy. Hemant Sahi 1 Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE John Keats section.

Advocacy Activities

Advocacy Activities Introduction Advocacy refers to actions that articulate in favor of, advocate, contend for a cause, and implore on behalf of others. It is a continuous process whose objective is changing outlooks, actions, principles and laws. This is done by impacting people and corporations with power, procedures and frameworks at distinct levels for the improvement of people affected matters of poverty. Advocacy activities entail a current, actual action on the part of vigorous, nonprofit groups’ worldwide.Advertising We will write a custom essay sample on Advocacy Activities specifically for you for only $16.05 $11/page Learn More It is used to achieve sustainable transformation. It is also used to eliminate structural sources of poverty so as to promote larger parts of the society through program pursuits. Advocacy actions are based on reinforcing and empowering unfortunate and marginalized associations or persons. Advocacy work trains communities via shared enc ounters, examples learnt and illustrates what actions function best. This enables the community members to carry out fantastic developmental activities in their society (Strolovitch 322). Discussion An advocacy activity that will be discussed in my situation is based on a program on the radio and television. This advocacy activity is aimed at reinforcing the comprehension of and concentration given to justifications and obligations associated with HIV/AIDS. It offers a forum for supporters and policy makers to engage into conversations and debate present issues in the community. To ensure that the community has participated in advocacy programme, they should be educated about this program, analyze their missions and objectives and then collaborate with the society. All parties entailed in this collaboration should be prepared to carry out movements and fight for change. The structure for the HIV/AIDS advocacy strategy will entail eight vital elements. This include clearly stated iss ues, well planned objectives, well assessed environment, recognized stakeholders, key messages, well chosen approaches and tools, execution plan and indicators for supervision and assessment (Ross 60). Formulation of objectives During this step, the objectives together with the expected outcomes will be defined. The advocacy objective, in this situation, is to decrease the spread of AIDS and encourage those already affected to lead a positive life. It is required that this objective states what exactly is to be changed and after how long this will be achieved. It should define whether the society needs extra resources and whether they want to develop or change a principle. The objective and its remedy should not be so wide or remote that the partners are likely to become devastated. Persons and associations are likely to join an advocacy programme if they see a high probability of success in this programme.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is beneficial to be always aware of persons and organizations that are likely to strengthen your objective. For instance, in the HIV programme, those already affected and relatives of the victims are more likely to give support. Potential hostility to the advocacy programme efforts should also be put into consideration. The objective should be stated in quantifiable terms and within an anticipated limit. A good objective of an advocacy strategy should be smart. This means that it should be precise, measurable, oriented on action, reasonable and time bound. Following formulation, the objective should be analyzed based on how it satisfies a given criterion (Strolovitch 322). Channels and Tools for Reaching the Audience The channels and tools, which will be, used for the intended audience in this HIV Programme include stakeholder evaluation, persuasion practices and media. Persuasion tools will involve urg ing, petitioning, discussions, conciliations and conflict resolutions among the people. The use of media as a tool will involve the use of press meetings, fact and background slips, media packets and radio and television shows. Stakeholder evaluation as a tool will involve the identification and categorization of the potential stakeholders. This will be done so as to know the peoples interests based on the HIV issue (Lubet 415). Results that should be expected as evidence of success In this HIV program, certain results are expected as measures of success. The percentage of total health financial plan allocated to HIV/AIDS is the first indicator. This designates the victory of advocacy in securing finances for executing the HIV programme. Another indicator is the percentage contribution of the authority, the private sector and society in the HIV programme. This designates success of advocacy in acquiring national dedication to addressing HIV issues. Contribution of the sector of heal th budget to be paid for the HIV/AIDS programme is the last indicator. This designates the significance attached to the enhancement of behavior change for health amongst the public (Selby 302). Advocacy M E Part Advocacy is interrelated with communication for societal modification as a way of building the capability of the civil community. This is achieved by supporting the community to deal with and challenge present principles and practices that result to poverty and unfairness. HIV in this case leads to poverty. It should be made certain knowledge of and dedication among policymakers, programme administrators, staff and other shareholders.Advertising We will write a custom essay sample on Advocacy Activities specifically for you for only $16.05 $11/page Learn More The countrywide HIV communication plan involves a HIV ME interaction and advocacy strategy. ME is clearly referenced in nationwide HIV principles and the countrywide strategic policy. ME suppo rters are recognized among officials of high degree. This dynamically approves ME actions. Advocacy actions are executed based on the HIV ME advocacy strategy. ME tools are available to a different audience and reinforce information sharing and utilization. It is, therefore, indispensable to set straight ME, generate an encouraging ME culture, and decrease any adverse implications of ME. A consultation and advocacy plan for ME can assist to attain these objectives. The plan should be multi dimensional, with personalized messages for varying audiences. National ME technique is not for the authority alone. It is helpful to all stakeholders in the HIV retort. ME promotes transparency and requires an open environment to function sufficiently. The plan of communication and advocacy in a nations HIV strategy should be incorporated to make sure that ME is utilized in all HIV works (Ross 106). Conclusion The module definition of advocacy is a standardized, and a universal concept since advo cacy is best perceived to strengthen national population and objectives of well being of the society. In every community, there are persons, societies and corporations that via their actions have made a positive impact on people’s lives. For instance, the HIV programme has had a positive impact on the community. The HIV advocacy programme has increased awareness and has suggested resolutions among the public including verdict makers, professionals, the media and the society affected. The advocacy programme in this situation has actively enhanced the prevention of the HIV transmission by involving people in its development. Advocacy is, therefore, crucial in enhancing public well being all over the world. It has been used to create concentration and improve health services. It, therefore, benefits the community by protecting the health fitness of the members (Lubet 415). Lubet, Steven. Modern trial advocacy: analysis and practice .South Bend: National Institute for Trial Advo cacy, 2004. Print.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Ross, David. Advocacy. New York: Cambridge University Press, 2007. Print. Selby, Hugh. Advocacy: preparation and performance. Annandale: Federation Press, 2009. Print. Strolovitch, Dara .Affirmative advocacy: race, class, and gender in interest group. .Chicago: University of Chicago Press, 2007. Print.

Joseph J. Ellis. After the revolution †History Essay (200 Level Course)

Joseph J. Ellis. After the revolution – History Essay (200 Level Course) Free Online Research Papers Joseph J. Ellis. After the revolution History Essay (200 Level Course) Joseph J. Ellis. After the revolution: profiles of early American culture. (1979; reprint, New York: W.W. Norton Co., 2002) Joseph E Ellis, an acclaimed historian biographer and a professor, is acknowledged as the best selling author for the books on the founding fathers of United States of America. His famous book Founding brothers: The revolutionary generation won the Pulitzer Prize for history in 2001. His other famous works include Founding brothers of the United States, American Sphinx: The character of Thomas Jefferson and His Excellency: George Washington. Joseph E Ellis’s, After the Revolution, is one more masterpiece on the revolutionary era. There was an outbound optimism prevalent in the minds of America scholars as well as civil citizens that the new world had the ideal environment for the flowering of arts and sciences; and the cultural traditions established by the Athenians were moving westward. Ellis in his creation tries to argues, why in spite of such rampant optimism the cultural explosion, as we all know of never happened? In the opening chapters he sufficiently explains, that how could such buoyant and unprecedented expectations of cultural explosion develop in Provincial America? And how the endorsements of freedom which the dominant ideology of liberal capitalistic society led to the degeneration of arts and culture? To explain the rapidly changing social condition of pre-Revolutionary America, Ellis gives the life stories of four men whose lives were centered on that social change, Charles Willson Peale, an art ist; Hugh Henry Brackenridge, a novelist; William Dunlap, a dramatist and theater manager; and Noah Webster, an educator, linguist, and all purpose polemicist. In my opinion, even though America has succeeded economically, and in subsequent years after the revolution championed the policy of manifest destiny, it has drastically failed as far as compared to the Arts and culture of contemporary Western Europe. There is no artist in the American history, who ever had the caliber of Shakespeare or Leonardo Da Vinci. During the mid eighteenth century the colonists experienced tremendous demographic as well as economic growth. Ezra Stiles explaining the reason for such rapid growth proclaimed, â€Å"Free polity, free religion and free property, and matrimony, will soon populate a fertile country.† Faith in power and prefer ability of freedom had championed the minds of the revolutionary people, and they presumed that the artistic, political, and economic life of any society was a single thing. It was widely believed that arts and sciences couldn’t flourish without free government. Eventually, the idea of freedom gave birth to the liberal capitalistic society. Artistic creativity and economic productivity were expected to grow with liberating process, and commercial and cultural ascendancy were expected to go hand in hand. No sooner after the revolution American’s premonitions of Athens, provide utterly apocalyptic, as arts proved to be poison for the new republican life. The hostility of high culture was the product of the capitalistic society. As observed by Charles Wilson Peale, there was no group of artists which remain distinguished from the political and ideological issues. There were three main reasons mainly associated with the degeneration of arts. First according to Plato, artists and poets undermined the morality of the community because they tended to incite passions into reason. It is very surprising that Rome and other renaissance city states also began to degenerate just when the arts began to flourish. Secondly, â€Å"luxury and corruption†¦seem the inseparable companions of Commerce and the Arts;† claimed the Puritans who believed that a Christian must earn the fruits of his own industry. Puritans believed that prosperity was the path to the decadence and the social collapse. Thirdly, the republican ideology which had shaped American ideology led to the suspicious attitude towards individual freedom and the fine arts. The reason was the criticism of English society and the government as corrupt was in effect criticism of the values produced by the burgeoning capitalist economy. Another important reason was the more emphasis that was placed on order and disciplined freedom, which were circumscribed by the civic obligation imposed by public virtue and more emphasis was placed on ordered, disciplined freedom. In spite of artistic independence, Ellis’s men were torn by dual allegiances. Their lives coincided with the emergence of modern social conditions-democratic politics and a capitalistic economy on the verge of industrialization. But as we all know theses men were masters of their own time. Peale’s contribution to art, and Noah Webster’s understanding of the word culture is enough to justify Ellis’s claim. Ellis’s central concern in writing the book has been historical rather than aesthetic. Elli efficiently clings to his argument and there are very few areas where he tends to digress from the main concern. His persuasive argument justifies his claims, explaining, why the American society didn’t flourish. At times, in his examples, Ellis tends to exaggerate the problems faced by the personalities to adjust to the modern institutions. Being from a socialist country, Ellis’s After the revolution helps me to understand the drawbacks of the capitalistic society and why arts and high culture never flourished. Research Papers on Joseph J. Ellis. After the revolution - History Essay (200 Level Course)Assess the importance of Nationalism 1815-1850 EuropeQuebec and CanadaPETSTEL analysis of IndiaBook Review on The Autobiography of Malcolm X19 Century Society: A Deeply Divided EraHip-Hop is ArtInfluences of Socio-Economic Status of Married MalesCanaanite Influence on the Early Israelite ReligionAnalysis Of A Cosmetics AdvertisementWhere Wild and West Meet

The Price by Arthur Miller Essay Example | Topics and Well Written Essays - 750 words

The Price by Arthur Miller - Essay Example Miller’s "The Price" is one of the most entertaining and engaging plays adapted since 1968. Although it was one of Miller’s lesser-known works, it is worthy to have a space in center stage. The play deals with the family’s old wounds and confrontations of consequences of decisions made in the past. It also depicted how people place blame on others when their lives turn off the course. Garry Hynes’ direction of The Price did not deviate from the original script written by Miller. Her choice of well-seasoned actors for the characters is well acclaimed. Her cast includes Sam Robards, John Bedford Lloyd, Kate Burton and Alan Mandell. Sam Robards played the character of Victor Franz who grew up with envy and antagonism towards his brother Walter. He was able to portray Victor’s character very well. His actions were well calculated and with good energy such that in the part where he hit a brick wall that he built by himself. He attacked the character of Victor with resentment in a manner that the audience can really see and feel. He carried the night and became the heart of The Price. John Bedford Lloyd played the character of a successful, wealthy doctor and brother of Victor, Walter Franz. He was very mysterious in character such that the audience cannot clearly point it out if his intentions were selfless or manipulative. He made sure he does prematurel y expose the complications of Walter’s character. He was able to bring out the character in timing rightly. Kate Burton, who played Victor’s wife Esther, moved the character back and forth from being a caring wife and a condescending drinking wife who wants to leave Victor. She was constantly pushing his husband to succeed and stop embarrassing her. Alan Mandell flawlessly portrayed the lovable character of an eighty-nine-year-old appraiser of antique and furniture named Gregory Solomon.  

The 1968 Theft Act Assignment Example | Topics and Well Written Essays - 1000 words

The 1968 Theft Act - Assignment Example This research will begin with the statement that the 1968 Theft Act was supposed to come with simplified rules and policies that were meant to eliminate the many dilemmas and confusions that criminal lawyers had faced earlier. Unfortunately, soon after its introduction into the legislation more complexities started to arise. It appeared that most of the concepts that were designed to bring out clarity in theft cases turned out to bring more confusion following the various proceedings that advanced from there henceforth. The most controversial concept being appropriation which had been introduced into the law to simplify things by replacing taking and carrying away. The term was defined in partiality by section 3 (1) of the Theft Act. Lack of further explanation on the term by the legislative is what caused more problems. Two issues arose:Â  one is what the relationship between consent and appropriation was and the second, the possibility of appropriating property that was acquired i n a transaction impeccable at civil law. This essay tries to analyze these facts using issue raised in two important cases R v Hinks and DPP v Gomez. The researcher of this essay also utilizes Shute’s views from his article Appropriation and the law of theft. The purpose of this research is to investigate the following: consent and appropriation; unimpeachable transfers and appropriation and evaluation of arguments Hinks case.... 41). There are other valid reasons where a transaction is censured at common law on a number of certain defined grounds. These can be where the transaction is a product of duress, and it may have been through deception, undue influence, fraud, or misrepresentation (Horder & Shute, 1993, p. 549). Sometimes the transaction can be vitiated to have occurred because there was enough reason to believe one party was unconscious. In the event that any of the above occurs then the transaction should remain valid until the transferor repudiates it successfully. Unimpeachable Transfers and Appropriation This issue arises where a transfer of property is unimpeachable at both equity and at common law. This matter arose in Mazo (1997) case where a house cleaner took advantage of her employer’s mental incapability to dishonestly receive and cash cheques made payable to her by her boss. The house cleaner was sentenced to Jail after being found guilty for five counts of theft and one count of attempted theft. On her appeal, the court held it that the case was consistent with that of Lawrence v Metropolitan Police commissioner (1972) where the House of Lords decision was that in the event a valid gift was made then there could be no theft. However, it was not clear as per Viscount Dilhorne’s speech in the Lawrence case whether the House of Lords could not charge the receiver of the gift with theft, which was consistent with the ruling in Gomez case. This decision was later addressed in the case of Hinks that happened two years later after the Gomez and Lawrence cases. In Hinks case, he was convicted of five counts of theft despite his argument that the sums received were gifts and loans therefore could not be appropriated

Literary research Essay Example | Topics and Well Written Essays - 1250 words

Literary research - Essay Example Women searches for ways and means to be appreciated in response to obvious inequality to the relevant worth of existence. The current research aims to expound, through the novel as the backdrop, the apparent unequal role of women compared to men during the historical frame, particularly in the 1930s. II. Status of Women’s Roles in Society in the 1930s A. Brief description of women’s roles The discourse written by Moran clearly illustrated the roles of women in society during the 1930s. This time period was depicted as the Great Depression, where â€Å"worldwide economic collapse following the stock market crash in 1929, in which unemployment remained high for an extended period and many businesses failed† (Investor Words, par. 1). Therefore, despite the spur of enlightenment of women towards the promotion of equal rights through the passage of laws depicted in the 19th Amendment in 1920s, the economic slowdown and financial crisis delayed the persistent and deter mined focus to fight for equal rights. As Moran averred, â€Å"the 1930s brought apple-sellers to city street corners and breadlines to urban charity houses. In a depressed economy, unemployment figures escalated and federal forces concentrated on bringing Americans back to work. Or, more accurately, bringing American men back to work. For society viewed working women as un-American money grubbers, stealing jobs from men who needed them to support their families† (par. 3). B. Perceived Inequality of Women’s Rights Prior to efforts to fight for equal rights, women were rarely given the opportunities to be properly educated, to vote, to work or be employed, among others. The fact was validated in the article entitled How Does the Representation of Women Change Between 1930-1960 On the Covers of Vogue? The article revealed that â€Å"the 1930s were a less vibrant decade for women, seeing the depression, which meant that all women were encouraged to return to their homes whilst men returned to jobs that were becoming scarce. All their roles and responsibilities were taken away from them; the economy could not deal with the growing number of men returning to work. Any women who married therefore gave up her right to work. This meant women had to spend more time at home doing the domestic jobs that would normally be considered the women’s ‘job’† (How Does, par. 5). The setting was typically exemplified by Curley’s wife, who is left spending most of her time hanging around with the workers; rather than having something productive and rewarding done according to her skills and abilities. C. Effects of Inequality of Women The study conducted by Amartya Sen on the Many Faces of Gender Inequality has attested to the continued existence of inequality felt by women the world over. The author categorized inequalities in gender according to seven types, to wit: (1) mortality inequality (â€Å"high mortality rates of women and a consequent preponderance of men in the total population† (Sen, par. 3); (2) natality inequality (the preference accorded to male children over female); (3) basic facility inequality (opportunities for education, cultivation of one’s talents, and participation in social functions); (4) special opportunity inequality (pursuing higher education and delving into more professional training);

Benefits of Social Network Marketing for the Business

Benefits of Social Network Marketing for the Business Chapter One Introduction For some marketing managers, the twenty-first century may appear a very strange place indeed. Much of that strangeness comes from the ‘electronification of traditional marketing practices. OConnor et al (2004) said that direct and database marketing might be fairly well understood, but what about the concepts such as social network marketing. This is one of the latest tools available to todays marketing managers. The most popular social network marketing tools are Facebook, Twitter, My Space, LinkedIn, etc., but there are some other different social network marketing methods like blogs, e-mail marketing, video promotion on YouTube and many more. In truth, the migration from traditional marketing to internet marketing is part of a process that has taken place over the past decade. But what is Social network marketing and how it is different from ordinary marketing, advantages and disadvantages of social networking, its impact on other businesses has been researched in this disse rtation. Aim To analyse how social network marketing can help in the effective marketing of a business Objectives Analyse the impact of social network marketing on other businesses. Analyse the advantages and the disadvantages of the social network marketing in a business context. Analyse the effectiveness of social network marketing. Chapter two Research Background The Cumin Restaurant The Anand family have a long and successful history of catering, originating from their home in Nairobi, Kenya. They came to the UK in 1975 and have been in the catering business ever since. Their first restaurant in the UK was The Brilliant, followed by Madhus, both in Middlesex. These were followed by Curry Craze in Wembley, Curry Special in Ilford and Curry Fever in Leicester, all of which are still very successful today. The restaurant capacity is 74 cover over two floors 20 on the ground floor and 54 on the first floor. Being in the city centre, they are also an ideal place to hold business meetings or lunches. (The Cumin Restaurant online, 2011) Chino Latino, Park Plaza Their central Nottingham hotel features Chino Latino, the multi award-winning, on-site restaurant.Chino Latino serves fresh, gourmet Pan-Asian cuisine and Latin-inspired cocktails in a relaxed, modern atmosphere. One of the top Nottingham restaurants, Chino Latino offers a fantastic choice of a la carte, set, tasting and bento box menus. The bar offers an array of exciting cocktails, bottled beers and bar platters in a distinctively Latin atmosphere. Chapter three: Literature Review Introduction A literature review is a survey and discussion of the literature in a given area of study. It is a concise overview of what has been studied, argued, and established about a topic, and it is usually organised chronologically or thematically. A literature review is written in essay format. It is not a commented bibliography, because it groups related works together and discusses trends and developments rather than focusing on one item at a time. It is not a summary; rather, it evaluates previous and current research in regard to how relevant and/or useful it is and how it relates to your own research. (University of Toronto Online, 02.12.2009) Ridley (2009) described literature review as the part of the thesis where there is extensive reference to related research and theory; it is where connections are made between the source texts and the research among these sources. It also refers to the process involved in creating the review that appears in the thesis. The changing media environment The mainstream print and broadcast media have faced major challenges in recent years, with many newspaper titles facing closure and television channels facing shortfalls in revenue. An important reason for this has been migration of significant amount of advertising budgets to online channels. Research by Forrester Jennings (2007) has indicated that audiences and attention is shifting to online channels as 52 per cent of Europeans are regularly online at home. Around 36 per cent of European internet users watch less TV, 28 per cent have reduced their newspaper and magazine reading and 17 per cent have decreased listening to the radios since going online. This shift away from conventional media has been further exacerbated by the recession from 2008 which led many advertisers to cut their budgets, resulting in print and broadcast media receiving a diminishing share of the declining total budget (Jennings, 2007). Online advertising has been the beneficiary of recent changes in the allo cation of advertising budgets, but this general shift hides a number of different formats for communicating with target audience, ranging from mass appeal banner ads placed on frequently visited websites, through to personalised e-mail campaigns in which the message can be uniquely tailored to the requirements of individual target buyers. Social media can be characterised as â€Å"online applications, platforms and media which aim to facilitate interactions, collaborations and the sharing of content† (Universal Maccann International, 2008, p.10). the importance of social network media lies in the interaction between consumers and the community, and in the facilitation of asynchronous, immediate, interactive, low-cost communication† (Miller et al, 2009, p. 306). Social network sites allow individuals to construct a public or semi-public profile within a bounded system; to articulate a list of other users with whom they share a connection, and to â€Å"view and traverse their list of connections and those made by others within the system† (Boyd and Ellison, 2007, p. 211). On larger social network sites a connection, individuals are typically not looking to meet new people but are more interested in managing relationships by maintaining contacts with old friends who are already part of the extended so cial network (Boyd and Ellison, 2007; Hart et al, 2008). To sum up, social network sites can be seen as alternative communication tools which support existing relationships and activities in a fun and colourful way that can enrich the users experience (Ofcom, 2008). Many social network websites have emerged; attracting distinctive groups on users in terms of their demographics, for example the average age of users of Bebo is lower than for Facebook. Many appeal to communities with specific shared interests. In addition to consumers-oriented social network sites, many professional and trade associations have set up networks to exchange information of particular interest to member, for example the social networking site â€Å"LinkedIn† is particularly aimed at professionals. There is now lot of evidence that social network sites have become mainstream and it has been reported that globally, these sites account for one in every 11 minutes spent online. In the UK, this figure is even higher one in every six minutes (Neilson Company, 2009). Over half (54 per cent) of internet users between 16 and 24 have set up their own page or profile on a social networking site (Ofcom, 2008). The take up of online social media has been at the expense of traditional media, and a study by Ofcom of the media habits of UK 15-24 year olds shows that since using such media for the first time, the amount of time spent reading national newspapers declined by 27 per cent; reading local newspaper by 22 per cent; reading magazines by 21 per cent; listening radio by 15 per cent and watching TV by 13 per cent (Ofcom, 2006). Online social media offers opportunities to connect these hard-to-reach audiences drifting away from traditional media. Social Network Marketing Marketers need to be where their customers and potential customers are, and increasingly this is on social networking sites. Most of their marketers have started using social networks to market their businesses and to gain financial freedom. It also markets and then offers the product or service to the relevant audience and provides significant benefits using the dialogues and personal connections and to gain a wider audience for the product, but according to Scott (2007, p.229), ‘marketing on these sites can be tricky because the online community at social networking sites hates open commercial messages. There are abundant amount of active users across sites like Facebook, Twitter, MySpace and Hi5; 2.6 billion minutes are spent on Facebook each day (Shih 2009). Social networking has become a rapidly growing global phenomenon spreading across the world. According to Chaffey and Smith (2008) well-run communities on the social networks strengthen relationships, trust and loyalty, as well as maintaining brand awareness in the minds of the community members. Communities also allow a unique opportunity to stay close to customers, their concerns, their worries and their desires. Despite these benefits, building an active community can be time consuming and difficult though cheap. Careful moderation and seeding of topics from a subject expert may be required. An alternative approach is to link up to an established community that has greater independence. Either way social networks are the part of the dynamic dialogue and dynamic opportunities that todays marketer enjoy. Social network networking has many advantages which makes it an interesting and a useful marketing tool for any business. This tool is cheap compared to other methods of advertising, when it comes to costing to reach the target audience. Another advantage is that it is easy to record and review any marketing campaign which makes it easier to analyse the changes that need to be made in service or products. But when we look at the negative side of it, social network marketing has got some disadvantages as well. According to Shih (2009), the biggest drawback of social network marketing is that the business could be the main targets for the detractors and their criticism which would make people who are interested in the business turn off by reading the negative comments. Some of the common disadvantages of social networks are security and safety of the business, violation of copyrights, vulnerable to thefts and scams. (Sethi and Adhikari, 2010) In general, the problem with the social networks is they need frequent updating and it is time consuming as well. Branding on Social Networks Social networking sites offer brands many opportunities for engagement. When brand profiles are created, the brands can exist as â€Å"people† on the sites. Friends can interact with the brands, share information, photos, and videos, and participate in two-way communication. The brand as person enhances the ability of a brand to use conversation marketing. Building a brand persona strengthens brand personality, differentiates brands from competitors, and sets the stage for a perceived relationship. Assuming the brands persona is likable and credible, it can facilitate message internalisation (the process by which a consumer adopts a brand belief as his or her own). (Tuten, 2008) Why would a person â€Å"friend† a brand? There are lots of incentives for friending brands, as explained in the Never Ending Friending report. These include incentive-driven motives like getting invitations to upcoming events, receiving information on sales and special offers and relationship-oriented motives such as a desire to support the company because it offers high quality products, to associate with the brand and its image, and to respond to a friends recommendation about the brand. The value proposition is already in place. (Clifton, 2009) Ultimately, branding on social networking sites promotes brand awareness, brand recall, and, if done well, builds on brand loyalty and brand equity. Social networks offers opportunities for brand promotion and engagement for those brands that learn to leverage the unique attributes of network in question. (Clifton, 2009) However, social networking is not without its flaws. Advertising, even when developed and distributed in superlative online venues, still suffers from the limitations facing all forms of advertising. Clutter is a tremendous distraction for people as they are faced with advertising in and on every imaginable media. Online readers are bombarded with sometimes numerous ads on a single page. With the many display ads, profile components, and widgets visible on social network pages, clutter is an issue. There is also limited inventory for advertising space on the sites. (Tuten, 2008) Social networks offer the greatest benefits to brands when the brands play to a networks culture, developing brand personas and engaging friends in dialogue. However, the workhorse of social network advertising is still the display ad. Unfortunately, display ads are not nearly as effective on social networking sites as they are on other types of websites. Clickthrough rates are much lower. (Clifton, 2009) Marketing in Post Modernism world Postmodernism invites a unique perspective of how to manage marketing and how to understand the consumer. Postmodernism says that social experiences are an interplay of myths which produce regimes of truth and that much of what we understand or believe about the individual, self, freedom, structure and so on is arbitrary and short-lived, fleeting rather than essential and fixed. We need to change our views as the customer changes. â€Å"The main conditions of postmodernism marketing are hyper-reality, fragmentation, reversals of production and consumption, decentring of the subject, paradoxical juxtapositions (of opposites) and loss of commitment.† (Kotler, 2009, p. 27) Ø Hyper-reality: Exemplified by the virtual words of cyberspace and the pseudo worlds of theme parks, hotels and heritage centres, hyper-reality involves the creation of consumption sites and marketing phenomena that ‘more real then real. Here the distinction between reality and fantasy is momentarily blurred. (Kienscherf, 2004) Ø Fragmentation: Marketing in postmodernity is unfailingly fast, furious, frenetic, frenzied, fleeting and hyperactive. (Kotler, 2009) Ø Reversals of production and consumption: Postmodern consumers are active in the production of meaning, of marketing, of consumption. They do rather than have ‘done to them. (Kotler, 2009) Ø Decentring of the subject: Centeredness is where individuals are defined by their occupation, social class, demographics, postcode, and personalities and so on. Postmodernism suggests that this is not so, and that the harder marketers try to pin down the decentred consuming subject the less successful they will be. Ø Paradoxical juxtapositions (of opposites): We have examples of the mixing and matching of opposites and the combination of contradictory styles in the world famous Irish dance show Riverdance or Lord of Rings. (Kienscherf, 2004) Ø Loss of commitment: Growing disillusionment with the delivery of promises and the willingness to try different experiences has resulted in a loss of commitment. The postmodern consumer takes on multiple, sometimes even contradictory projects, to which he/she is marginally and momentarily committed. This is observed in all walks of life: in relationships, in professions, and consumption. Marketing managers experience this when consumer loyalties to brands change. (Kotler, 2009) Customer Perception and satisfaction Customers perceptions of the quality of a service and their overall satisfaction have some observation indicators. Customers may smile when they talk about the product or service. They may say good things about the product or service. Both actions are manifestations or indicators of an underlying construct we might call customer satisfaction. The term customer satisfaction and perception of quality are labels we use to summarise a set of observable actions related to the product or service. (Hayes, 2008) The largest contributor to customer satisfaction, however, is something an organisation cant fully control; the customers perceptions. Whether theyre based in fantasy, fiction, or some other state of unreality, perceptions have the weight of fact. In the business of pleasing customers, perceptions are fact. Perceptions are also wildly inconsistent. Two different customers can consume the exact same product and have radically different perceptions about its quality. The differences may result from expectations each customer brought to the transaction, or they may simply result from varying powers of perception. Moreover, even one customer with consistent expectations might have varying perceptions about a products quality, depending on his or her mood, or stress level, the time of day, the alignment of the planets whatever. Its tempting to conclude that customer satisfaction is whatever the customer happens to think it is at any point in time. (Hayes, 2008) Customer Psychology and behaviour Apruebo (2005) defined consumer Psychology as the study that deals with the activities directly involved in selecting, obtaining, and using products, services and ideas to satisfy needs and desires, including decision process that precede and follow these actions. It is an applied branch of psychology on consumer behaviour. Consumer behaviour is the study of buying units and the exchange processes involved in acquiring, consuming, and disposing of goods, services, experiences and ideas. First and foremost, emerging definition refers to the concept â€Å"an exchange process,† as a fundamental element of consumer behaviour. A consumer is inevitably at one end of an exchange process in which resources are transferred between two parties. (Solomon, 2009) Consumer behaviour is an interesting field of study. Its nature is dynamic and an interactive process. All of us are consumers because our tendency or impulse can direct us to market our everyday purchase decisions in the marketplace or any shopping place. Summary The review also identifies the impact of social network marketing on businesses along with its advantages and the disadvantages. The literature review gives a greater understanding on the chosen topic set out in the aims and objectives, by the comparative study by different authors, and by highlighting areas of research that have not been fully explored. The information found enabled the researcher to come across different theories and ideas that need to be considered so as to proceed further into the research. The limitation that was faced while doing the literature review were that it was sometimes quite difficult to find the information on certain areas of subject as topic being very contemporary and not many books or journals being published on this topic. The upcoming section will be examining methodology, where the usage of different types of research will be discussed in order to gain appropriate and thorough information. Chapter four: Methodology Introduction to methodology The research methodology defines what the activity of research is, how to proceed, how to measure progress, and what constitutes success. It provides advancement of wealth of human knowledge, tools of the trade to carry out research, tools to look at things in life objectively; develops a critical and scientific attitude, disciplined thinking to observe objectively; skills of research particularly in the ‘age of information. According to Fisher (2007) methodology is the study of a whole academic field. It is a stepping-back from a subject and a consideration of it at a broader and deeper level. The research methodology is a science that studying how research is done scientifically. It is the way to systematically solve the research problem by logically adopting various steps. Also it defines the way in which the data are collected in a research project. Several different methods are commonly used in research project and it would vary according to the nature of the aim and objective, scope of the topic and thesis and the sources of data which are used. (Jankowicz, 2005) Triangulation Triangulation is the use of multiple methods; usually quantitative and qualitative research, in the study of the study of the same research problem. Triangulation is a complex methodology that usually requires a term of qualitative and quantitative researchers to maintain the integrity of both methodologies. The philosophical basis and assumptions for both quantitative and qualitative research must be maintained when these methodologies are combined, if the findings are to be meaningful. (Grove, 2005) Objective one: Analyse the impact of social network marketing on other businesses. Marketing managers from two organisations will be interviewed in order to justify the first objective which helped him to have a thorough knowledge of the impact of social network marketing on the businesses. They are very short personal interviews which will mainly offer realistic data which is much appropriate to obtain a detailed vision into the first objective, with the hopefulness of achieving first-hand knowledge or primary data. The questions which are designed will be same to all the marketing managers. The researcher was encouraged by the words of Fisher (2007) that the idea of an interview is straightforward, the interviewer engages in informal conversation with the respondent about a particular area of interest. The interviewer may steer the conversation a little, by picking up on the cues and themes raised by the respondent, but generally the respondent leads the direction of the interview. More comprehensive information can be obtained during an interview, however the co re strength of an interview cannot always be accurate as some interviewees may feel forced into providing better responses, but actually contributing prejudiced data. Some online articles, books and case studies will also be referred to elaborate the impacts of social networking marketing on the businesses. Objective two: Analyse the advantages and the disadvantages of the social network marketing in a business context. The mix of personal and the email interview will the method which will be relevant for second objective and will justify the same. It will be made sure that the format of the questions is simple, easy to understand, concised and precise so that the respondents are able to understand each one of it. There would be around 8 questionnaires in the interview with the mixture of closed and open questionnaire. The difference between closed and open questionnaire is simple. The closed ones have lots of tick boxes for respondents to fill in, whereas open questionnaires allow a free response so that people answer using their own words. (Long, 2007) The second objective which will analyse the advantages and disadvantages of the social network marketing, mix of secondary resources like books, internet, journals, case studies etc. may be helpful to the research and to get some elaborated information because some people may feel shy sharing the information during face-to-face interview and questionnaires and therefore giving a good backup to the objective. Objective three: Analyse the effectiveness of social network marketing. The third objective is to analyse the effectiveness of social network marketing so in order to obtain exceptional outcomes the researcher thinks that it is reasonable to procedure explanatory research, making a precise blend of interviews, statistical data and facts, books and various other methods. The researcher thinks that the information or data relevant to objective three is very limited and hence using a blend of interview, statistics, books etc. is very simple in the growth of knowledge to gain a better understanding. Fisher (2007) thinks that observation is relatively underused method in research hence it will be sensible thing to use this method as it provides good examples and information to illustrate the objective. Observation can be used as a technique to gather quantitative data, and quantitative data may be combined into a participant observation study as it is most commonly associated with qualitative research derived from an ethnographic tradition of studying different peoples way of life (Long, 2007). The researcher would be observing his workplace (Cumin Restaurant) to justify third objective as Facebook community page was made by the researcher so as to observe the effectiveness of the social network marketing. Summary This report has examined some insight into the theoretical outline that constructs the essentials of the methodology. It demonstrates and explains the choice and use of various research methods that are appropriate to the aims and objective of the research project chosen. It is a sound justification of chosen methods, including evidence of secondary data supporting the choice of methods. Alternative methods have been demonstrated confirming malfunction is not a possibility because of external restrictions and limitations. Some objectives are justified by a single method but there are some objectives which required more than one method to justify it. Chapter five: Findings Introduction to aim and objectives This is the largest and probably the most important part this research. This chapter gives an opportunity to discuss the research findings, based on the methods used that were already been discussed in the methodology. These findings are derived from the analyses of statistical data and interviews used for research collection and the measurement of data. Important points of this chapter are linked back to principle ideas in the Literature Review with the evidence obtained in the research. Aim To analyse how social network marketing can help in the effective marketing of a business. Objectives Following are the objectives of the report: Analyse the impact of social network marketing on other businesses. Analyse the advantages and the disadvantages of the social network marketing in a business context. Analyse the effectiveness of social network marketing. Findings from Personal Interview Mr. Sandeep Anand Owner, Manager, The Cumin Restaurant, Nottingham 1. Do you or your business have a profile on any social network? Which? Sandeep: Yes I had a personal profile on Facebook previously but as I came to know that now businesses can make their community page on it as well, I made my business profile. 2. How often do you update your profile? Sandeep:My web designer generally updates my business page which is usually updated once a week. 3. Did it make any difference to your business? Sandeep: Not really at the moment, because the profile is quite new, not many people know that we are in Facebook but I hope as the time passes we will get some customer through it. In my knowledge I have got three costumers giving reference from Facebook. 4. Did anybody recommend you to have a profile on social network? Sandeep: Yes, my web designer recommended me to have one, which I thought is a good idea. 5. If no, then what made you join? 6. Have you identified any business advantage of using Facebook over traditional media? Sandeep:The biggest advantage of using Facebook is there are good choices which you can make according to your budget and if you are not interested to spend any money just make a profile page and dont publish it. But you have to put extra effort to make it more effective. 7. What are the drawbacks of social networks to the business? Sandeep:I have seen some business which has got negative comments which can be viewed by all viewers which is not good for the business. So I think privacy and security is the biggest drawback. 8. Would you recommend anyone to have a business profile on social networks? Why? Sandeep: Yes definitely, because it gives you an edge over other businesses with very little cost and is more effective than the traditional forms of advertising if used effectively. I will highly recommend to the small and medium businesses which are coming into this sector as a fresher with a minimal budget. Findings from Email Interview Ms. Srijana Gurung Restaurant Supervisor (Chino Latino)/Duty Manager, Park Plaza, Nottingham A same set of questions was sent to Ms. Srijana Gurung who is a Restaurant Supervisor and a duty manager in Park Plaza Hotel in Nottingham. Answer 1: Yes I have a personal profile and a profile for my hotels restaurant Chino Latino. My hotel gave me liberty to make a profile page for their restaurant as it is good for their hotels business and for their restaurant as well. Answer 2: I go on to the profile daily just to have a look and to make necessary updates for eg. I introduced a new staff uniform for my restaurants staff, so I have put the pictures of it. Answer 3: Fan following and liking has gained good publicity of our restaurant but we havent measured any difference but I hope it goes well in the future. Answer 4: No, nobody recommended me. Answer 5: It is one of the most upcoming trends of having a profile on the Facebook and in this post recessionary period many businesses have made their pages on Facebook and results are very positive. So I thought of having one for my restaurant. Answer 6: Yes, I am sure there are many advantages of social network marketing over traditional media. They are very cheap, cost efficient, easy to manage and operate and the bst one is they are very contemporary. Answer 7: They take time to show results. There is very less privacy. Anybody can have their profile page on these social networks and even fake profiles can be made and some of these fake profile. Answer 8: Yes absolutely, they are here for us to use and to use efficiently and as they are very cheap they are very affordable but has to be managed properly and updated regularly. But do maintain the businesss privacy level so as to protect from spam and fraud. Statistical Data (Econsultancy, 2010) * Facebookclaimsthat 50% of active users log into the site each day. This would meanat least 175 million users every 24 hours†¦ A considerable increase from the previous 120 million. * Twitternow has75 million user accounts. * LinkedInhas over50 million members worldwide.This means an increase of around 1million members each month since July/August last year. * Facebook currently has in excess of350 million active users on global basis.Six months ago, this was 250 million†¦ meaning around a 40% increase of users in less than half a year. * More than 35 million Facebook users update their status each day. * Wikipediacurrentlyhas in excess of14 million articles, meaning that its 85,000 contributors have written nearly a million new posts in six months. * Photo uploads to Facebook haveincreased by more than 100%.Currently, there are around2.5 billionuploads to the site each month this was around a billion last time I covered this. * There are more than70 translations availableon Facebook. Last time around, this was only 50. * Back in 2009, the average user had 120 friends within Facebook. This is now around 130. * Mobile is even bigger than before for Facebook, withmore than65 million users accessing the site through mobile-based devices.In six months, this is over 100% increase. (Previously Benefits of Social Network Marketing for the Business Benefits of Social Network Marketing for the Business Chapter One Introduction For some marketing managers, the twenty-first century may appear a very strange place indeed. Much of that strangeness comes from the ‘electronification of traditional marketing practices. OConnor et al (2004) said that direct and database marketing might be fairly well understood, but what about the concepts such as social network marketing. This is one of the latest tools available to todays marketing managers. The most popular social network marketing tools are Facebook, Twitter, My Space, LinkedIn, etc., but there are some other different social network marketing methods like blogs, e-mail marketing, video promotion on YouTube and many more. In truth, the migration from traditional marketing to internet marketing is part of a process that has taken place over the past decade. But what is Social network marketing and how it is different from ordinary marketing, advantages and disadvantages of social networking, its impact on other businesses has been researched in this disse rtation. Aim To analyse how social network marketing can help in the effective marketing of a business Objectives Analyse the impact of social network marketing on other businesses. Analyse the advantages and the disadvantages of the social network marketing in a business context. Analyse the effectiveness of social network marketing. Chapter two Research Background The Cumin Restaurant The Anand family have a long and successful history of catering, originating from their home in Nairobi, Kenya. They came to the UK in 1975 and have been in the catering business ever since. Their first restaurant in the UK was The Brilliant, followed by Madhus, both in Middlesex. These were followed by Curry Craze in Wembley, Curry Special in Ilford and Curry Fever in Leicester, all of which are still very successful today. The restaurant capacity is 74 cover over two floors 20 on the ground floor and 54 on the first floor. Being in the city centre, they are also an ideal place to hold business meetings or lunches. (The Cumin Restaurant online, 2011) Chino Latino, Park Plaza Their central Nottingham hotel features Chino Latino, the multi award-winning, on-site restaurant.Chino Latino serves fresh, gourmet Pan-Asian cuisine and Latin-inspired cocktails in a relaxed, modern atmosphere. One of the top Nottingham restaurants, Chino Latino offers a fantastic choice of a la carte, set, tasting and bento box menus. The bar offers an array of exciting cocktails, bottled beers and bar platters in a distinctively Latin atmosphere. Chapter three: Literature Review Introduction A literature review is a survey and discussion of the literature in a given area of study. It is a concise overview of what has been studied, argued, and established about a topic, and it is usually organised chronologically or thematically. A literature review is written in essay format. It is not a commented bibliography, because it groups related works together and discusses trends and developments rather than focusing on one item at a time. It is not a summary; rather, it evaluates previous and current research in regard to how relevant and/or useful it is and how it relates to your own research. (University of Toronto Online, 02.12.2009) Ridley (2009) described literature review as the part of the thesis where there is extensive reference to related research and theory; it is where connections are made between the source texts and the research among these sources. It also refers to the process involved in creating the review that appears in the thesis. The changing media environment The mainstream print and broadcast media have faced major challenges in recent years, with many newspaper titles facing closure and television channels facing shortfalls in revenue. An important reason for this has been migration of significant amount of advertising budgets to online channels. Research by Forrester Jennings (2007) has indicated that audiences and attention is shifting to online channels as 52 per cent of Europeans are regularly online at home. Around 36 per cent of European internet users watch less TV, 28 per cent have reduced their newspaper and magazine reading and 17 per cent have decreased listening to the radios since going online. This shift away from conventional media has been further exacerbated by the recession from 2008 which led many advertisers to cut their budgets, resulting in print and broadcast media receiving a diminishing share of the declining total budget (Jennings, 2007). Online advertising has been the beneficiary of recent changes in the allo cation of advertising budgets, but this general shift hides a number of different formats for communicating with target audience, ranging from mass appeal banner ads placed on frequently visited websites, through to personalised e-mail campaigns in which the message can be uniquely tailored to the requirements of individual target buyers. Social media can be characterised as â€Å"online applications, platforms and media which aim to facilitate interactions, collaborations and the sharing of content† (Universal Maccann International, 2008, p.10). the importance of social network media lies in the interaction between consumers and the community, and in the facilitation of asynchronous, immediate, interactive, low-cost communication† (Miller et al, 2009, p. 306). Social network sites allow individuals to construct a public or semi-public profile within a bounded system; to articulate a list of other users with whom they share a connection, and to â€Å"view and traverse their list of connections and those made by others within the system† (Boyd and Ellison, 2007, p. 211). On larger social network sites a connection, individuals are typically not looking to meet new people but are more interested in managing relationships by maintaining contacts with old friends who are already part of the extended so cial network (Boyd and Ellison, 2007; Hart et al, 2008). To sum up, social network sites can be seen as alternative communication tools which support existing relationships and activities in a fun and colourful way that can enrich the users experience (Ofcom, 2008). Many social network websites have emerged; attracting distinctive groups on users in terms of their demographics, for example the average age of users of Bebo is lower than for Facebook. Many appeal to communities with specific shared interests. In addition to consumers-oriented social network sites, many professional and trade associations have set up networks to exchange information of particular interest to member, for example the social networking site â€Å"LinkedIn† is particularly aimed at professionals. There is now lot of evidence that social network sites have become mainstream and it has been reported that globally, these sites account for one in every 11 minutes spent online. In the UK, this figure is even higher one in every six minutes (Neilson Company, 2009). Over half (54 per cent) of internet users between 16 and 24 have set up their own page or profile on a social networking site (Ofcom, 2008). The take up of online social media has been at the expense of traditional media, and a study by Ofcom of the media habits of UK 15-24 year olds shows that since using such media for the first time, the amount of time spent reading national newspapers declined by 27 per cent; reading local newspaper by 22 per cent; reading magazines by 21 per cent; listening radio by 15 per cent and watching TV by 13 per cent (Ofcom, 2006). Online social media offers opportunities to connect these hard-to-reach audiences drifting away from traditional media. Social Network Marketing Marketers need to be where their customers and potential customers are, and increasingly this is on social networking sites. Most of their marketers have started using social networks to market their businesses and to gain financial freedom. It also markets and then offers the product or service to the relevant audience and provides significant benefits using the dialogues and personal connections and to gain a wider audience for the product, but according to Scott (2007, p.229), ‘marketing on these sites can be tricky because the online community at social networking sites hates open commercial messages. There are abundant amount of active users across sites like Facebook, Twitter, MySpace and Hi5; 2.6 billion minutes are spent on Facebook each day (Shih 2009). Social networking has become a rapidly growing global phenomenon spreading across the world. According to Chaffey and Smith (2008) well-run communities on the social networks strengthen relationships, trust and loyalty, as well as maintaining brand awareness in the minds of the community members. Communities also allow a unique opportunity to stay close to customers, their concerns, their worries and their desires. Despite these benefits, building an active community can be time consuming and difficult though cheap. Careful moderation and seeding of topics from a subject expert may be required. An alternative approach is to link up to an established community that has greater independence. Either way social networks are the part of the dynamic dialogue and dynamic opportunities that todays marketer enjoy. Social network networking has many advantages which makes it an interesting and a useful marketing tool for any business. This tool is cheap compared to other methods of advertising, when it comes to costing to reach the target audience. Another advantage is that it is easy to record and review any marketing campaign which makes it easier to analyse the changes that need to be made in service or products. But when we look at the negative side of it, social network marketing has got some disadvantages as well. According to Shih (2009), the biggest drawback of social network marketing is that the business could be the main targets for the detractors and their criticism which would make people who are interested in the business turn off by reading the negative comments. Some of the common disadvantages of social networks are security and safety of the business, violation of copyrights, vulnerable to thefts and scams. (Sethi and Adhikari, 2010) In general, the problem with the social networks is they need frequent updating and it is time consuming as well. Branding on Social Networks Social networking sites offer brands many opportunities for engagement. When brand profiles are created, the brands can exist as â€Å"people† on the sites. Friends can interact with the brands, share information, photos, and videos, and participate in two-way communication. The brand as person enhances the ability of a brand to use conversation marketing. Building a brand persona strengthens brand personality, differentiates brands from competitors, and sets the stage for a perceived relationship. Assuming the brands persona is likable and credible, it can facilitate message internalisation (the process by which a consumer adopts a brand belief as his or her own). (Tuten, 2008) Why would a person â€Å"friend† a brand? There are lots of incentives for friending brands, as explained in the Never Ending Friending report. These include incentive-driven motives like getting invitations to upcoming events, receiving information on sales and special offers and relationship-oriented motives such as a desire to support the company because it offers high quality products, to associate with the brand and its image, and to respond to a friends recommendation about the brand. The value proposition is already in place. (Clifton, 2009) Ultimately, branding on social networking sites promotes brand awareness, brand recall, and, if done well, builds on brand loyalty and brand equity. Social networks offers opportunities for brand promotion and engagement for those brands that learn to leverage the unique attributes of network in question. (Clifton, 2009) However, social networking is not without its flaws. Advertising, even when developed and distributed in superlative online venues, still suffers from the limitations facing all forms of advertising. Clutter is a tremendous distraction for people as they are faced with advertising in and on every imaginable media. Online readers are bombarded with sometimes numerous ads on a single page. With the many display ads, profile components, and widgets visible on social network pages, clutter is an issue. There is also limited inventory for advertising space on the sites. (Tuten, 2008) Social networks offer the greatest benefits to brands when the brands play to a networks culture, developing brand personas and engaging friends in dialogue. However, the workhorse of social network advertising is still the display ad. Unfortunately, display ads are not nearly as effective on social networking sites as they are on other types of websites. Clickthrough rates are much lower. (Clifton, 2009) Marketing in Post Modernism world Postmodernism invites a unique perspective of how to manage marketing and how to understand the consumer. Postmodernism says that social experiences are an interplay of myths which produce regimes of truth and that much of what we understand or believe about the individual, self, freedom, structure and so on is arbitrary and short-lived, fleeting rather than essential and fixed. We need to change our views as the customer changes. â€Å"The main conditions of postmodernism marketing are hyper-reality, fragmentation, reversals of production and consumption, decentring of the subject, paradoxical juxtapositions (of opposites) and loss of commitment.† (Kotler, 2009, p. 27) Ø Hyper-reality: Exemplified by the virtual words of cyberspace and the pseudo worlds of theme parks, hotels and heritage centres, hyper-reality involves the creation of consumption sites and marketing phenomena that ‘more real then real. Here the distinction between reality and fantasy is momentarily blurred. (Kienscherf, 2004) Ø Fragmentation: Marketing in postmodernity is unfailingly fast, furious, frenetic, frenzied, fleeting and hyperactive. (Kotler, 2009) Ø Reversals of production and consumption: Postmodern consumers are active in the production of meaning, of marketing, of consumption. They do rather than have ‘done to them. (Kotler, 2009) Ø Decentring of the subject: Centeredness is where individuals are defined by their occupation, social class, demographics, postcode, and personalities and so on. Postmodernism suggests that this is not so, and that the harder marketers try to pin down the decentred consuming subject the less successful they will be. Ø Paradoxical juxtapositions (of opposites): We have examples of the mixing and matching of opposites and the combination of contradictory styles in the world famous Irish dance show Riverdance or Lord of Rings. (Kienscherf, 2004) Ø Loss of commitment: Growing disillusionment with the delivery of promises and the willingness to try different experiences has resulted in a loss of commitment. The postmodern consumer takes on multiple, sometimes even contradictory projects, to which he/she is marginally and momentarily committed. This is observed in all walks of life: in relationships, in professions, and consumption. Marketing managers experience this when consumer loyalties to brands change. (Kotler, 2009) Customer Perception and satisfaction Customers perceptions of the quality of a service and their overall satisfaction have some observation indicators. Customers may smile when they talk about the product or service. They may say good things about the product or service. Both actions are manifestations or indicators of an underlying construct we might call customer satisfaction. The term customer satisfaction and perception of quality are labels we use to summarise a set of observable actions related to the product or service. (Hayes, 2008) The largest contributor to customer satisfaction, however, is something an organisation cant fully control; the customers perceptions. Whether theyre based in fantasy, fiction, or some other state of unreality, perceptions have the weight of fact. In the business of pleasing customers, perceptions are fact. Perceptions are also wildly inconsistent. Two different customers can consume the exact same product and have radically different perceptions about its quality. The differences may result from expectations each customer brought to the transaction, or they may simply result from varying powers of perception. Moreover, even one customer with consistent expectations might have varying perceptions about a products quality, depending on his or her mood, or stress level, the time of day, the alignment of the planets whatever. Its tempting to conclude that customer satisfaction is whatever the customer happens to think it is at any point in time. (Hayes, 2008) Customer Psychology and behaviour Apruebo (2005) defined consumer Psychology as the study that deals with the activities directly involved in selecting, obtaining, and using products, services and ideas to satisfy needs and desires, including decision process that precede and follow these actions. It is an applied branch of psychology on consumer behaviour. Consumer behaviour is the study of buying units and the exchange processes involved in acquiring, consuming, and disposing of goods, services, experiences and ideas. First and foremost, emerging definition refers to the concept â€Å"an exchange process,† as a fundamental element of consumer behaviour. A consumer is inevitably at one end of an exchange process in which resources are transferred between two parties. (Solomon, 2009) Consumer behaviour is an interesting field of study. Its nature is dynamic and an interactive process. All of us are consumers because our tendency or impulse can direct us to market our everyday purchase decisions in the marketplace or any shopping place. Summary The review also identifies the impact of social network marketing on businesses along with its advantages and the disadvantages. The literature review gives a greater understanding on the chosen topic set out in the aims and objectives, by the comparative study by different authors, and by highlighting areas of research that have not been fully explored. The information found enabled the researcher to come across different theories and ideas that need to be considered so as to proceed further into the research. The limitation that was faced while doing the literature review were that it was sometimes quite difficult to find the information on certain areas of subject as topic being very contemporary and not many books or journals being published on this topic. The upcoming section will be examining methodology, where the usage of different types of research will be discussed in order to gain appropriate and thorough information. Chapter four: Methodology Introduction to methodology The research methodology defines what the activity of research is, how to proceed, how to measure progress, and what constitutes success. It provides advancement of wealth of human knowledge, tools of the trade to carry out research, tools to look at things in life objectively; develops a critical and scientific attitude, disciplined thinking to observe objectively; skills of research particularly in the ‘age of information. According to Fisher (2007) methodology is the study of a whole academic field. It is a stepping-back from a subject and a consideration of it at a broader and deeper level. The research methodology is a science that studying how research is done scientifically. It is the way to systematically solve the research problem by logically adopting various steps. Also it defines the way in which the data are collected in a research project. Several different methods are commonly used in research project and it would vary according to the nature of the aim and objective, scope of the topic and thesis and the sources of data which are used. (Jankowicz, 2005) Triangulation Triangulation is the use of multiple methods; usually quantitative and qualitative research, in the study of the study of the same research problem. Triangulation is a complex methodology that usually requires a term of qualitative and quantitative researchers to maintain the integrity of both methodologies. The philosophical basis and assumptions for both quantitative and qualitative research must be maintained when these methodologies are combined, if the findings are to be meaningful. (Grove, 2005) Objective one: Analyse the impact of social network marketing on other businesses. Marketing managers from two organisations will be interviewed in order to justify the first objective which helped him to have a thorough knowledge of the impact of social network marketing on the businesses. They are very short personal interviews which will mainly offer realistic data which is much appropriate to obtain a detailed vision into the first objective, with the hopefulness of achieving first-hand knowledge or primary data. The questions which are designed will be same to all the marketing managers. The researcher was encouraged by the words of Fisher (2007) that the idea of an interview is straightforward, the interviewer engages in informal conversation with the respondent about a particular area of interest. The interviewer may steer the conversation a little, by picking up on the cues and themes raised by the respondent, but generally the respondent leads the direction of the interview. More comprehensive information can be obtained during an interview, however the co re strength of an interview cannot always be accurate as some interviewees may feel forced into providing better responses, but actually contributing prejudiced data. Some online articles, books and case studies will also be referred to elaborate the impacts of social networking marketing on the businesses. Objective two: Analyse the advantages and the disadvantages of the social network marketing in a business context. The mix of personal and the email interview will the method which will be relevant for second objective and will justify the same. It will be made sure that the format of the questions is simple, easy to understand, concised and precise so that the respondents are able to understand each one of it. There would be around 8 questionnaires in the interview with the mixture of closed and open questionnaire. The difference between closed and open questionnaire is simple. The closed ones have lots of tick boxes for respondents to fill in, whereas open questionnaires allow a free response so that people answer using their own words. (Long, 2007) The second objective which will analyse the advantages and disadvantages of the social network marketing, mix of secondary resources like books, internet, journals, case studies etc. may be helpful to the research and to get some elaborated information because some people may feel shy sharing the information during face-to-face interview and questionnaires and therefore giving a good backup to the objective. Objective three: Analyse the effectiveness of social network marketing. The third objective is to analyse the effectiveness of social network marketing so in order to obtain exceptional outcomes the researcher thinks that it is reasonable to procedure explanatory research, making a precise blend of interviews, statistical data and facts, books and various other methods. The researcher thinks that the information or data relevant to objective three is very limited and hence using a blend of interview, statistics, books etc. is very simple in the growth of knowledge to gain a better understanding. Fisher (2007) thinks that observation is relatively underused method in research hence it will be sensible thing to use this method as it provides good examples and information to illustrate the objective. Observation can be used as a technique to gather quantitative data, and quantitative data may be combined into a participant observation study as it is most commonly associated with qualitative research derived from an ethnographic tradition of studying different peoples way of life (Long, 2007). The researcher would be observing his workplace (Cumin Restaurant) to justify third objective as Facebook community page was made by the researcher so as to observe the effectiveness of the social network marketing. Summary This report has examined some insight into the theoretical outline that constructs the essentials of the methodology. It demonstrates and explains the choice and use of various research methods that are appropriate to the aims and objective of the research project chosen. It is a sound justification of chosen methods, including evidence of secondary data supporting the choice of methods. Alternative methods have been demonstrated confirming malfunction is not a possibility because of external restrictions and limitations. Some objectives are justified by a single method but there are some objectives which required more than one method to justify it. Chapter five: Findings Introduction to aim and objectives This is the largest and probably the most important part this research. This chapter gives an opportunity to discuss the research findings, based on the methods used that were already been discussed in the methodology. These findings are derived from the analyses of statistical data and interviews used for research collection and the measurement of data. Important points of this chapter are linked back to principle ideas in the Literature Review with the evidence obtained in the research. Aim To analyse how social network marketing can help in the effective marketing of a business. Objectives Following are the objectives of the report: Analyse the impact of social network marketing on other businesses. Analyse the advantages and the disadvantages of the social network marketing in a business context. Analyse the effectiveness of social network marketing. Findings from Personal Interview Mr. Sandeep Anand Owner, Manager, The Cumin Restaurant, Nottingham 1. Do you or your business have a profile on any social network? Which? Sandeep: Yes I had a personal profile on Facebook previously but as I came to know that now businesses can make their community page on it as well, I made my business profile. 2. How often do you update your profile? Sandeep:My web designer generally updates my business page which is usually updated once a week. 3. Did it make any difference to your business? Sandeep: Not really at the moment, because the profile is quite new, not many people know that we are in Facebook but I hope as the time passes we will get some customer through it. In my knowledge I have got three costumers giving reference from Facebook. 4. Did anybody recommend you to have a profile on social network? Sandeep: Yes, my web designer recommended me to have one, which I thought is a good idea. 5. If no, then what made you join? 6. Have you identified any business advantage of using Facebook over traditional media? Sandeep:The biggest advantage of using Facebook is there are good choices which you can make according to your budget and if you are not interested to spend any money just make a profile page and dont publish it. But you have to put extra effort to make it more effective. 7. What are the drawbacks of social networks to the business? Sandeep:I have seen some business which has got negative comments which can be viewed by all viewers which is not good for the business. So I think privacy and security is the biggest drawback. 8. Would you recommend anyone to have a business profile on social networks? Why? Sandeep: Yes definitely, because it gives you an edge over other businesses with very little cost and is more effective than the traditional forms of advertising if used effectively. I will highly recommend to the small and medium businesses which are coming into this sector as a fresher with a minimal budget. Findings from Email Interview Ms. Srijana Gurung Restaurant Supervisor (Chino Latino)/Duty Manager, Park Plaza, Nottingham A same set of questions was sent to Ms. Srijana Gurung who is a Restaurant Supervisor and a duty manager in Park Plaza Hotel in Nottingham. Answer 1: Yes I have a personal profile and a profile for my hotels restaurant Chino Latino. My hotel gave me liberty to make a profile page for their restaurant as it is good for their hotels business and for their restaurant as well. Answer 2: I go on to the profile daily just to have a look and to make necessary updates for eg. I introduced a new staff uniform for my restaurants staff, so I have put the pictures of it. Answer 3: Fan following and liking has gained good publicity of our restaurant but we havent measured any difference but I hope it goes well in the future. Answer 4: No, nobody recommended me. Answer 5: It is one of the most upcoming trends of having a profile on the Facebook and in this post recessionary period many businesses have made their pages on Facebook and results are very positive. So I thought of having one for my restaurant. Answer 6: Yes, I am sure there are many advantages of social network marketing over traditional media. They are very cheap, cost efficient, easy to manage and operate and the bst one is they are very contemporary. Answer 7: They take time to show results. There is very less privacy. Anybody can have their profile page on these social networks and even fake profiles can be made and some of these fake profile. Answer 8: Yes absolutely, they are here for us to use and to use efficiently and as they are very cheap they are very affordable but has to be managed properly and updated regularly. But do maintain the businesss privacy level so as to protect from spam and fraud. Statistical Data (Econsultancy, 2010) * Facebookclaimsthat 50% of active users log into the site each day. This would meanat least 175 million users every 24 hours†¦ A considerable increase from the previous 120 million. * Twitternow has75 million user accounts. * LinkedInhas over50 million members worldwide.This means an increase of around 1million members each month since July/August last year. * Facebook currently has in excess of350 million active users on global basis.Six months ago, this was 250 million†¦ meaning around a 40% increase of users in less than half a year. * More than 35 million Facebook users update their status each day. * Wikipediacurrentlyhas in excess of14 million articles, meaning that its 85,000 contributors have written nearly a million new posts in six months. * Photo uploads to Facebook haveincreased by more than 100%.Currently, there are around2.5 billionuploads to the site each month this was around a billion last time I covered this. * There are more than70 translations availableon Facebook. Last time around, this was only 50. * Back in 2009, the average user had 120 friends within Facebook. This is now around 130. * Mobile is even bigger than before for Facebook, withmore than65 million users accessing the site through mobile-based devices.In six months, this is over 100% increase. (Previously